Your Blog Can Be Your Indie Band

Your Blog Can Be Your Indie Band

Just in case anyone was wondering, there is in fact an Arnold Schwarzenegger themed metal band called Austrian Death Machine. That kind of shit gives me hope for the future.

Here you have a group of people who decided that not only where they going to go through all the shit it takes just to be in a band, but that they were going to do it to speak to that 80’s action movie/heavy metal cross over set that you just know is out there and untapped. And these people have three albums.

After the 70’s, the DYI movement had clearly made it’s home in the music scene and you had people not just forming their own bands, but their own labels, clubs, and distribution networks. The effect this had was groups of music fans were giving the green light to themselves. That’s why you had Punk, which gave way to Goth, then Metal.

There are hundreds of sub-genres of just Metal (Speed Metal, Doom Metal, Math Metal, Grindcore…) This is because, while Metal does have some rules that make it a genre, it creates a framework for creative decision making that pairs well with a “why not” attitude.

This is why I find the current state of the web so frustrating. I’ve talked about that recently, so I’m not going to labor the point, but I haven’t been seeing a lot of the rapid fire experimentation that makes the underground music scenes so interesting and worth a damn. There’s been some on WordPress and Tumblr, but these kind of feel like the exceptions and not the rules.

I’m probably just taking a short sighted view of the web. The creation of the internet has changed the world fundamentally like the invention of writing and printing press did before. In fact, most people don’t consider human history to have officially “started” until after the invention of the written word. If you take that kind of perspective on it, then the 40+ years we’ve had the internet isn’t that long at all. In fact, we probably aren’t finished inventing the Internet and Web. Everything is still in flux.

For the last few years, it feels like there are a lot of gatekeepers out there and it feels like there a lot of people watching every move you make online. It feels like there is a “right way” and a “wrong way” to express yourself on the web. This is a crock because that’s a social contract. Which is to say, something we are telling ourselves. The cost of doing things online is almost free, so the only gatekeepers are us.

It’s only a matter of time before everyone realizes that again. Then things are going to get really interesting. Your blog can be your indie band, so who gives a damn if you get on stage and post 500 pictures of cats or 500 unrelated posts. Who knows, you might find the next new thing for the Heavy Metal Arnold Schwarzenegger enthusiasts.

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