Is it just me or does the web feel much different than it did back in the late 90’s and early 00’s? Yes, I know I’m much older now, and no, I don’t mean in terms of graphics or what is technically capable now. I do not pine for two hour downloads of three minute videos or the return of the blink tag.
But I look at the state of the web now and it just looks like all the strip malls I had growing up. We used to create websites and build platforms so that anyone could have a presence online. People would go into chatrooms and feel a sense of community. Now I go on Facebook for hours and couldn’t tell what the hell my friends are doing.
It’s all just marketing posts either from the companies themselves or people you know reposting them. And if you do get some original content, it’s people just marketing themselves. “Look at this picture from that beach I went to six months back. I work a soul crushing job and desperately need someone to talk to. But look at the picture!”
The state of the web is there are either social media sites, professional news blogs, or start up apps. And that’s it. There seems like there’s nowhere for people to get together and express themselves.
Remember forums? What happened to those? Well sites like Facebook replaced them. Okay, but why? The only feature that really replicates it is Facebook Groups and it’s not as feature filled. You can’t, for instance, create a group that has rooms for different topics. You have to create a group for each topic, thus fractioning your user base.
So how is this a replacement? Because it’s better technology and better design. Forums are still around. Are you going to set one up? No of course not because the thing is going to look like it was an artifact from the 1900’s. No one’s updating the software or design concepts even though the core idea “people coming to a centralized space to talk about similar interests” is still a good idea.
Don’t get me wrong. I love social media and I think it has a place but if you’re on there, then you are have a conversations on a large company’s terms. Twitter limits you to 140 characters, Facebook organizes your incoming feed for you, Instagram pushes you to talk only in pictures, and Snapchat forces content impermanence.
They aren’t doing this to hurt or help you. They are doing this to differentiate their products in a crowded marketplace. If you give them your content, it’s going to be to help them achieve their goals first, yours second. And that’s totally fine as long as you go into that with both eyes open.
But I don’t think that’s what’s happening.
Most people are adding their content to the web either because they want a voice or they want to see what the people they care around are up to. They end up either becoming a platform creator’s product or a small cog in company’s website/logo because the tools to do it themselves are either too difficult to use or have a steep learning curve. People what to express themselves, not worry about how to speak.
Here’s a perfect example: I recently read an article about Joss Whedon’s best tweets. If you don’t know who Joss Whedon is, he’s the writer/director behind Buffy, Firefly, and The Avengers. Nobody is going to argue that Joss doesn’t know how to write. But what was striking about his tweets was that he didn’t use punctuation, making what he was writing kind of hard to read. It wasn’t that he didn’t know to use those things or that this was his “normal writing style,” he simply couldn’t use them because they would eat up precious characters from Twitter’s arbitrary 140 character post limit.
You have arguably one of the best writers of his generation purposefully adding ambiguity to his own self-expression because he has something to say and is making the best choice of limited options.
There really aren’t any rules for the web so why does everything feel so consistent and homogeneous? Where are the people doing things their own way. It doesn’t feel like anyone is figuring anything out anymore. Where are all the experiments? Where are my art projects?
Don’t worry, Weary Traveler. Old Man Evans does have a few tricks up his sleeve, and yes, I am planning a few interesting web projects.
…or don’t. Start your own thing. I’m not the boss of you.